Summary List PlacementWhen Doug Hudson had to shut down his company in March 2020, he wasn't sure what to expect. Tend, a dental startup with six clinics in New York City, was in a tough spot. New York City was the epicenter of a rapidly evolving public health crisis and the six-month-old startup had to shutter completely. "You can't put people's hands in strangers' mouths in the global epicenter of a pandemic," Hudson told Insider. Three months later, dental offices like Tend were granted essential status and were allowed to reopen.