While bitcoin was the first stop for most investors before this year, a growing number of people are paying attention to Ethereum in its own right in 2020, Michael Sonnenshein, managing director at Grayscale Investments LLC, said. “Over the course of 2020 we are seeing a new group of investors who are Ethereum-first and in some cases Ethereum-only,” Sonnenshein said in an interview with Bloomberg. “There’s a growing conviction around Ethereum as an asset class.” Grayscale is owned by CoinDesk’s parent company, Digital Currency Group.