At a Davos panel, Bill Ford, the CEO of General Atlantic, said he's seen where SoftBank has gone wrong in investments that the two companies did together. Ford said SoftBank has pushed companies to expand globally before they're ready and they haven't focused on getting unit economics working. Stacey Cunningham, the president of the New York Stock Exchange, also said private investors shouldn't use a valuation from "one high-profile investor." For more BI Prime stories, click here. General Atlantic CEO Bill Ford has seen the SoftBank effect – too much money with too few guardrails – up close.