FullStory has raised $32 million for its cloud-based suite of tools that track and analyze digital customer experiences. :
FullStory, an Atlanta, Georgia-based software company developing a code analytics suite for digital customer experiences, today announced that it’s raised $32 million in series C funding led by growth equity firm Stripes, with participation from Dell Technologies Capital, GV (formerly Google Ventures), Kleiner Perkins, and Salesforce Ventures. It brings FullStory’s total venture capital raised to $57 million and will be used to “further evolve” the startup’s platform, said CEO and cofounder Scott Voigt.