Fidelity Investments is jumping into the emerging cryptocurrency arena with a new business to manage digital assets for hedge funds, family offices and trading firms. The mutual fund giant will offer security and storage services, trade execution and customer service for digital assets, Fidelity said Monday in a statement. The firm is participating today in the Bloomberg Institutional Crypto conference in New York. “Our goal is to make digitally native assets, such as Bitcoin, more accessible to investors,” Fidelity Chief Executive Officer Abigail Johnson said in the statement.