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Family Offices, Prepare For The Limelight - Barron's

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This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit After years of wealth accruing faster to a smaller pool of people, the top 0.1% capturing as much growth as the bottom half of the world adult population since 1980, those private citizens are finding themselves not so private. With extreme wealth comes extreme attention. It’s led Jennifer Prosek, founder of an eponymous PR firm, to identify wealthy families as the next frontier for her industry.