Successful entrepreneurship is about knowing the best way to fund your business. Raising venture capital isn't always the answer. VCs say the most important factor to consider is market size: How big could your company get? Ultimately, VCs want a big return on their initial investment. Click here for more BI Prime stories. If you're thinking about raising venture money for your startup, you should start by asking yourself one question: Is this business appropriate for a venture capitalist's investment? Too many founders answer "yes" (if they bother questioning the wisdom of raising venture capital at all).