A billion-dollar valuation would put Bird at the forefront of an industry where it faces challenges from major players. : E-scooter start-up Bird is the burgeoning industry's first unicorn, with a recent funding round that values the company at $1 billion, according to a Bloomberg report. The start-up is raising $150 million in a round led by Sequoia Capital, the business news site said citing anonymous sources. Bird may raise more money in the new round, one source told Bloomberg. A billion-dollar valuation would place Bird at the forefront of an industry where it faces challenges from major players.