Investing is the task of separating misperception from fact and market psychology from business and economic fundamentals. The goal is to ascertain when the market psychology of a misinformed consensus differs enough from economic and business trends to provide investment opportunity. The foundation of investing is the basic understanding that market prices are driven by market psychology which in turn is driven by economic and business fundamentals. So much misinformation persists that many believe market psychology drives economic activity. This perception comes from shorter-term perspectives and not the long-term perspective that is required.