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Chipotle Might Start Offering Breakfast Burritos

by fortune.com posted 9months ago 18 views
Breakfast burritos, desserts, and longer hours are all on Chipotle's new CEO's agenda. : Chipotle is looking to embrace some of the practices that have made its fast-food competitors successful, namely offering breakfast and a drive-thru option. Billionaire Chipotle investor Bill Ackman spoke about the chain during a conference Tuesday, suggesting there were a number of opportunities for improvement for Chipotle, including introducing desserts and breakfast options as well as extending store hours and introducing more drive-thru windows. According to Bloomberg, Ackman said that “There hasn’t been innovation at Chipotle in a decade,” a fact that needs to change.

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