Cetera Financial Group is developing an equity participation plan for its reps in the wake of receiving a majority equity investment from Genstar Capital, according to Cetera CEO Robert "RJ" Moore. Although the plan is still being formulated, Moore said Cetera and Genstar were looking to devise a plan that would allow advisors affiliated with Cetera to acquire major equity positions in the independent broker-dealer (IBD) network. Last week, Cetera announced that it had completed a review of its strategic options by selecting Genstar as its lead equity investor.