California-based Fair Credit Products Provider Deserve Raises $50 Million via Funding Round Led By Goldman Sachs  Crowdfund Insider. : California-based Deserve, a Fintech firm that provides fair credit products for young consumers and a cloud-based credit card platform for companies, raised $50 million through a funding round led by giant Wall Street investment bank Goldman Sachs. Deserve’s latest investment round also included contributions from the company’s existing investors such as Accel, Aspect Ventures, Pelion Venture Partners, Mission Holdings, and Sallie Mae. Deserve’s management noted that it will use the additional funding to further develop its card-as-a-service solution.