The Chattanooga startup Bellhops has raised $31.4 million to make moving less of a headache. : It’s a dire pronouncement, but Bellhops CEO Luke Marklin is almost unrelentingly positive. As of today, the moving services startup has expanded to 31 metro areas, maintained near perfect levels of customer feedback, and secured $51 million in venture funding (the latest round, a Series C led by Advance Venture Partners and announced today, brought on $31.4 million). “It’s a big industry with very little technology, and a big opportunity to disrupt,” he says.