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Analytics Startup Edo Teases Consumer Behavior From Tv Ads With Machine Learning

by zdnet.com posted 1month ago 34 views
EDO, a startup in the business of analyzing media, is using machine learning techniques to study how TV advertising can impact consumer behavior. The company's founders believe they can show the causal relationship of what a consumer watches on TV and what they then do in search, Wikipedia lookups, and other forms of brand-related activity.

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