The exclusiveness of the products gives them a high, making them believe they are smarter and more evolved investors. : Most ultra-high net worth individuals’ (UHNI) portfolios usually contain alternative investment products like market-linked debentures, real estate funds, private equity (PE) funds, and so on. Wealth management firms sell these products to investors, marketing them as exotic instruments that are available only to a select few. They also tell investors that these alternative products have the potential to give higher returns and will help in portfolio diversification.