Summary List Placement A startup that helps financial firms verify customers' identities just raised $40 million from investors, highlighting the growing interest in disrupting the tech used behind the scenes by banks and fintechs. Alloy, a New York-based fintech, closed a $40 million Series B led by Canapi Ventures. New investors Avid Ventures and Felicis Ventures also participated, along with previous backers Bessemer Ventures, Primary Venture Partners, and Eniac Ventures. In July, three venture investors surveyed by Business Insider highlighted Alloy, which had previously raised $19 million, as an up-and-coming fintech.