Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives. There is simply no proof that outcomes have improved, or that risks have diminished from the proliferation of new ETF products. Instead, this has been little more than marketing to appeal to over-saturated advisors who desperately seek . . . The Advisory Profession’s Best Web Sites by Bob Veres His firm has created more than 2,000 websites for financial advisors.