LONDON--(BUSINESS WIRE)--Private equity group, PIR Equities, is investing $50 million in blockchain technology companies and startups. : LONDON--(BUSINESS WIRE)--PIR Equities, an employee owned private equity firm focused on opportunistic value-based investing, is optimistic about the future of blockchain technology. Established in 2008 by Joseph Aaron Horowitz and Oded ‘O.D.'