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Posted on: Nov. 16, 2017, 11:01 a.m.
New research from the Forbes CMO Practice reveals that marketing investments can contribute over 50% of firm value when brand, customer, and digital assets are properly valued and the impact of marketing performance, collaboration, and perceptions of innovation on financial outcomes are measured. Full investment news articleRelevent to this post: University of Nebraska Foundation Public School and Education Employee Retirement Systems of Missouri,