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Posted on: Oct. 21, 2015, 6 p.m.
The Berlin-headquartered company (formerly known as Adeven) — which as additional offices in San Francisco, Istanbul, Beijing, Shanghai, Tokyo and Sydney — offers an open source SDK that enables app developers to track and analyse things like user acquisition, feature releases, and user lifetime cohorts. That data can then be used to better market their wares to users. Full investment news article